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Banking reimagined.
For good.
We believe that banking should help people thrive
. Too often, it’s felt confusing, impersonal, and built around the system instead of the individual. That never sat right with us.
We’re shining the light
on how to manage, move, and make the most of your
money — so that no one feels left in the dark. We reworked the brand from the inside out. Keeping our member-first approach
, while taking steps, or rather giant leaps, away from how banks usually do things.
What you see now is a clearer, more human SunWest. We feel more energized than ever for this next chapter. And we hope you’re as excited as we are.
We simplified how things are organized, with guided pathways that help you know where to go and what to do next.
Our brand voice is more direct, human, and engaging. The goal is to help you make sense of your money to better achieve financial well-being.
From the logo and typography to your cards and our branches, everything has been redesigned to feel bolder, more modern, and unmistakably SunWest.
Behind the scenes, we’ve created a more connected system so our tools, support, and services all work together to better support you.
This update brings those values forward to create space for the brand to grow and connect with even more people.
Now, we can confidently say you can bank on better. Because you can see—and feel—the difference.
We partnered with our friends at Attic Salt
to make it happen. Get a peek into the process!
We partnered with our friends at Attic Salt
to make it happen. Get a peek into the process!
Why did SunWest rebrand?
We wanted to show up in a way that better reflects who we’ve always been. Member-first, community-driven, and here to help people move forward. This refresh simply brings that to life in a clearer, more connected way.
Are there changes to the core accounts and services?
Your core accounts stay the same. We’ve made some updates to our youth accounts and credit cards by simplifying the options so it’s easier to choose what’s right for you, with stronger benefits built in.
Will these changes impact my membership?
Not at all. Your membership, benefits, and support stay right where they are.
Will my account numbers, cards, or login stay the same?
Your account numbers and login won’t change. Cards will get a refreshed look later this year — but they’ll work just like they always have.
Do I need to update anything on my end?
Nope, you’re all set!
However, we'd love to hear what you think. Take a look around our website, and share your thoughts on social or stop in at one of our branches.
Will I see changes at my local branch?
You’ll start to see some updates over time, like signage and materials. But the people, service, and experience you count on aren’t going anywhere. If anything, they’re getting even better and brighter.
Still curious?
Feel free to reach out, we’d love to chat!